Business
What if your creativity wasn’t just a talent but a calling? In this episode of The School of Influence, Devin Schubert (The Man in Orange) sits down with Alyssa Aviles—better known as The Lovely Lyss—to explore how identity fuels influence and why authentic branding matters now more than ever.
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With over 16 years of experience and partnerships with major names in the coaching and consulting world, Alyssa has built a reputation as a creative strategist who helps leaders rediscover their God-given spark. From being bullied for her creativity to becoming a Canva and Clickfunnels ambassador, she’s now empowering entrepreneurs to brand with identity instead of imitation.
Together, Devin and Alyssa unpack how to integrate Kingdom values into your business without “plastering Jesus everywhere,” why play is essential to unlocking creativity, and how to balance AI with authenticity. If you’ve ever felt stuck, burned out, or unsure how to stand out in today’s noisy world, this conversation will reignite your vision and remind you: your creativity isn’t optional—it’s your calling.
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What You’ll Learn:
– How to unlock your creativity as a spiritual calling, not just a skill
– Why your brand must begin with identity before story or style
– Practical ways to reignite creativity through play and daily habits
– How to balance authenticity with AI in today’s business landscape
Guest Bio:
Alyssa Aviles—known as The Lovely Lyss—is a Chief Creative Partner, Canva & Clickfunnels Ambassador, and branding strategist with 16+ years of experience. She has worked with some of the biggest names in coaching and entrepreneurship, helping them design funnels, challenges, and creative experiences that convert while keeping a Kingdom-centered touch. Through her Higher Calling Creative Club and upcoming book Create a Better Brand: How to Be Authentic in a World of AI, Alyssa is equipping entrepreneurs to stand out with identity-driven branding that no algorithm can replicate.
Guest Links & Resources:
– Website: https://www.thelovelylyss.com
– Facebook: https://www.facebook.com/thelovelylyss444
– Instagram: https://www.instagram.com/thelovelylyss
– YouTube: https://www.youtube.com/@thelovelylyss
– Higher Calling Creative Club
Connect with Devin (Host):
– Website: https://www.devinschubert.com
– Facebook: https://www.facebook.com/schubertdevin
– Join the Influence Academy: https://influenceacademyonline.com
– Grab Free Ebook: https://www.createbetterstories.com
This video highlights how creativity can be a calling, not just a skill. It reveals how our God-given imagination is woven into identity and how rediscovering it brings healing, confidence, and influence. It sheds light on why so many leaders burn out when they lose their creative spark and offers practical wisdom for reigniting it. Let’s explore how to step back into play, identity, and authenticity in a world filled with noise and imitation.
Alyssa Aviles’ story showcases the power of using creativity as worship and influence, proving that branding is more than logos or colors—it’s about identity, story, and style. Her work, rooted in Kingdom values and bold design, reminds us that authenticity will always outshine artificial imitation. This motivational video challenges us to embrace who we are, step boldly into our creative calling, and influence the world through originality and faith.