Business
In the last few years we've seen brands take a more visible and active role in the promotion of social and political causes they believe in, from Nike's support of Colin Kaepernick to Starbucks’ much-panned attempt at starting a conversation on racial justice. Brand activism is on the rise, there's no doubt about it, but is this rise simply a reflection of our current polarised social and political culture that seemingly demands everyone to clearly signal their values, or are we seeing the beginnings of a long term shift in the consumer-brand relationship.To break this all down, we enlist the help of Jessica Becker, Managing Partner at Manifest New York and Yisa Fermin, freelance art director, graphic designer, and brand strategist.