Business
Content isn’t just content. If you are a business owner, you’re not an influence. Your content is your marketing. Looking at creating content from an internal point of view may build connection, but it doesn’t build a business. It’s not marketing.Your biggest form of marketing is your content. Your content needs to not only attract people, but repel them.If you are struggling to attract your ideal audience, it’s probably because you are afraid to repel the people who aren’t. To create captivating content, you need to get over that fear of repelling people. You do this by being polarizing and taking a stand against the status quo in your industry. Ask yourself: What is the status quo in my industry norm that I totally don’t agree with?When you take a stand against this, it shows people who are struggling with this issue that YOU are the person for them. That’s what creates this magnetism, because you actually know what they are going through. You are showing that you are taking a stand against it.CONTENT IS MARKETING# 1 Have a polarizing Message#2 Create the content that builds you as the go to authority Content Buckets for your content to fall into:#1 Connection - Find a point of connection through focusing on them, not you. Connection content builds true rapport. It allows people to think that you get them and know them. When sharing connection content, ask yourself, “What do I want to make them feel and how can I build connection, based on that feeling, through a shared experience?”#2 What To Do - A lot think that they are doing this, but you may be missing the mark. This is not “HOW TO” content. What ends up happening, is your content becomes a commodity. Instead, create “What to do”. You don’t need to show people that you know the steps, you need to show them that you have the authority to teach them the steps. When you give people the “What to Do” content, you are more likely to get them to where they want to go.#3 Belief Busting Content - There’s nothing that will build your authority more than helping people change their mind. This type of content helps remove the roadblocks that people are having. It points out the mistakes, misbeliefs, and misconceptions that are keeping them stuck and showing them the other side.The Launch Fix PodcastThe Launch ChecklistJess O’ConnellHang out with Jess on IG