Business
In this episode, Austin Willman sits down with Philip Adigwe, Head of Digital Marketing at SUSHISAMBA, to unpack how luxury hospitality brands can drive measurable growth using server-side tracking, first-party data, and smarter retention strategies.
Philip shares how he generated a 21:1 return on ad spend using email data and Meta campaigns, why hospitality attribution fails between front-end websites and booking engines like SevenRooms, and how marketers must shift from clicks to conversions.
You’ll also learn:
- Why server-side tracking is critical for restaurants and hotels
- How to lower customer acquisition cost in hospitality
- The real strategy behind loyalty programs and increasing CLV
- How to use email, WhatsApp, SMS, and chatbots for retention
- Why is the new targeting in paid ads
- How LLMs and AI are influencing brand discovery
- The skills modern digital marketing leaders must develop
If you're a founder, CMO, restaurant operator, or hospitality marketer looking to dominate 2026 with better attribution, smarter creative strategy, and stronger customer lifetime value, this episode is essential.
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In this episode, we discuss:
00:00 - 01:45: Why Marketing Attribution Matters
01:45 - 04:05: The Tracking Problem in Hospitality
04:05 - 06:10: Why Restaurants Pay £46 Per Customer
06:10 - 08:20: Using First-Party Data to Drive Revenue
08:20 - 11:00: How He Generated 21X Return on Ads
11:00 - 13:45: Email, SMS & WhatsApp for Retention
13:45 - 16:20: Chatbots That Bring Guests Back
16:20 - 18:40: Building Luxury Brand Experience Online
18:40 - 21:10: How AI Is Changing Search
21:10 - 23:30: Why Reviews Matter More Than Ever
23:30 - 26:00: Global Brand, Local Marketing Strategy
26:00 - 28:10: Creative Is the New Targeting
28:10 - 30:20: Skills Every Marketing Leader Needs
30:20 - 31:15: Final Advice for Founders & Marketers
Connect with Philip Adigwe
https://www.sushisamba.com/
https://www.instagram.com/sushisamba
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Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./