Business
In this episode of E-Coffee with Experts, we’re chatting with Terry Zelen, Owner of Zelen Communications, and the guy who went from studying marine biology to running a successful creative agency. His path into marketing wasn’t traditional, but that’s what makes his perspective so refreshing.
Terry breaks down how his team started using AI tools like ChatGPT and Midjourney way before it was trendy. But for him, it’s not about replacing people, it’s about making his team faster, smarter, and better at what they do. From SEO to content strategy, they’ve found ways to use AI that actually move the needle.
We also dig into how they tell stories through content that people actually care about, and why using the right marketing channels for the right audience matters more than ever.
If you’re tired of hearing the same old marketing advice and want a behind-the-scenes look at what agencies are really doing in 2025, this episode is for you.
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In this episode, we discuss:
00:00 - 01:20: Introduction
01:20 - 02:56: How they became early adopters of AI in marketing
02:56 - 03:45: The scary stat that made Terry act fast on AI
03:45 - 04:40: How AI helps their SEO and content teams today
04:40 - 05:20: The #1 goal when using AI (and it’s not replacement)
05:20 - 06:00: Go-to tools: ChatGPT, MidJourney & building global remote teams
06:00 - 07:00: Writing for Forbes: What makes AI content not generic
07:00 - 08:10: Real estate content vs direct mail: What actually connects
08:10 - 09:15: What most businesses still get wrong about marketing
09:15 - 10:00: Why “one-trick pony” agencies hurt more than help
10:00 - 11:10: Omni-channel marketing: How offline still boosts online ROI
11:10 - 12:00: PR backlinks + SEO = hidden power move
12:00 - 14:20: Terry’s favorite client story: How they won Outback Steakhouse
14:20 - 14:48: Final Thoughts
Connect with Terry Zelen
https://www.linkedin.com/in/terry-zelen-83989a/
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