Miscellaneous
In this episode, we'll be talking with Nathaniel Fetalvaro of Tech in Asia!Nat is the host of Startup Snapshot, a podcast by Tech in Asia, the leading publication covering the Asian tech scene. He is the interviewer, host and orchestrator behind the show, brought it together up to 3 seasons. Now launching a new segment called Deep Dive, Nat shares his experience growing a podcast for the tech audience in Asia. I've known him since the Asia Podcast Summit last year so this is more a catch up between the both of us :)We talked about:How Startup Snapshot started as an idea in Tech in AsiaThe different barriers in trying to capture a listenership for tech entrepreneurs (Written vs. Audio)The sensitivity of scoops that can undermine both a company and publication's reputationManaging the balance between listenership needs, desires, and creating content aligning with Tech in Asia's missionA whole variety of things we talked about here, from marketing to guesting, to starting a podcast network...? Enjoy!Timestamps03:18 The stress behind running Startup Snapshot04:54 Starting with cardboard boxes, and underestimating the format07:29 Tech in Asia's Unfair Advantage10:59 Why listenership from the website dropped significantly14:02 Tech in Asia's shownotes strategy, and how profiling helps that20:06 Best time to share content, and why we schedule written vs audio differently24:13 Tech in Asia's full-stack content marketing strategy for Startup Snapshot and audience adaptation29:35 "People would want to listen to work things over the weekend" readership vs. follower counts in the weekend32:28 Talking about business failure, the publication-business relationship, and the smaller players38:32 "The honesty came through in all the episodes" on PR agencies and sensitive issues49:45 Covering Asia-specific stories: breaking the language barrier52:49 "We want to create a Tech in Asia network for podcasts" Nat shares future plans for podcasting1:01:53 What is on Nat's podcast playlist?1:10:21 What Nat would like to see more of in the Asian podcasting scene?Listen to Startup Snapshot on:Tech in AsiaSpotifyApple PodcastsPodchaserMentions:Willis WeeMaria LiGimletEric OandasanShows:The Weekly PlanetHello from the Magic Tavern The Daily Gimlet's Startup