One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal.

Investigating Entrepreneurial Opportunities - Audio

SWOT analysis

What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market. This material forms part of the course B322 Investigating entrepreneurial opportunities

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Investigating Entrepreneurial Opportunities - Audio