About

In this episode of E-coffee with Experts, our host Austin sits down with Suzanne Carawan, Chief Marketing Officer for Web2Market, to uncover how artificial intelligence is transforming industries in real time.

Suzanne shares why AI has completely upended advertising, how Ohio is positioning itself as the “Silicon Heartland,” and why universities like Ohio State are embedding AI literacy into every freshman’s curriculum. She brings stories

straight from the classroom, like the 82-year-old historian who used AI to preserve her town’s legacy, and the certified trainer who finally overcame imposter syndrome thanks to AI-generated workout plans.

We also dive into big societal questions: how AI is flipping workforce dynamics by favoring subject matter expertise over youth, why caregiving may be the one thing AI can’t replace, and whether “real” marketing will become a premium craft like artisanal brewing.

Plus, Suzanne explains the looming demographic shift of Peak 65, with 10,000 Americans turning 65 every single day, and what it means for businesses, communities, and innovation.

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In this episode, we discuss:

00:00 - 00:31: Introduction

00:31 - 03:15: How AI is upending advertising

03:15 - 04:37: Marketers and the burden of content creation

04:37 - 05:43: AI literacy & Ohio’s TechCred program

05:43 - 07:38: “Silicon Heartland”: Ohio’s new identity

07:38 - 08:58: Ohio State’s AI curriculum for all students

08:58 - 11:32: Real-life AI stories: trainer & historian

11:32 - 12:54: AI flips the workforce dynamic

12:54 - 14:20: Peak 65 and the caregiving challenge

14:20 - 16:12: The creative workforce & AI disruption

16:12 - 18:15: The rise of “craft marketing”

18:15 - 20:32: Personalization, trust, and AI agents

20:32 - 22:19: Customization vs. community

22:19 - 24:39: Why advocacy and associations still matter

24:39 - 26:33: Teaching ethics & critical thinking with AI

26:33 - 28:16: Why universities are going back to pencils

28:16 - 29:11: Curiosity, urgency, and caring as differentiators

29:11 - 31:49: Where to find Suzanne online

 Connect with Suzanne Carawan

 https://www.linkedin.com/in/suzannecarawan

 https://www.web2market.com

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