Arts
What IS sustainable storytelling?! Mel Bandler is here to enlighten us on: How to actually COMMUNICATE your value prop; The 2 most important questions to ask when crafting your brand story; how to make your story accessible; sustainability and price elasticity; end to end storytelling with large partners; the most common sustainable storytelling pitfalls and challenges; prioritizing brand conversion vs channel conversion; and so much more! --- Support this podcast: https://anchor.fm/shannontheobald/support