Sushant Dayal | Category Head @Amway | FMCG Marketing Expert

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Marketing Minions

Business

Sushant Dayal, Category Head for Nutrition at Amway, has 13+ yrs of industry experience with brands like Pepsico and Tata. In this episode you will learn about:

  1. What are the different marketing techniques used by FMCG brands? 
  2. How digital is making its way in the FMCG industry?
  3. What are the techniques used for customer listening?
  4. How do we define customer loyalty in current times? 
  5. How do you keep yourself updated with marketing trends or changes?

and more...