Technology
How has the concentration of power changed in the last 20 years? Zuboff argues that surveillance capitalism has given rise to a new form of power called 'instrumentarianism.' This power and its related ideology is driven by the idea that, because humans are irrational and make many bad decisions, powerful organizations are ethically obligated to apply behavioral control techniques which encourage collective well-being. By predicting bad behavior and stopping it, or by encouraging good behavior, big data technologies could transform the world as we know it. This comes at the price of individual agency and privacy. Zuboff outlines this worldview and offers a scathing criticism.