Technology
The buzz: “Today, data is hidden all around us, and this begs the question: Is storytelling still important during a time when analytics reign supreme? Great analytics inform your storytelling; they point it in the right direction. But the data won’t do the storytelling for you.” (medium.com/the-mission/the-power-of-storytelling-in-sales-7ac8877475fa) Storytelling has been around since the start of civilization. It is how people shared experiences, informed family and friends, entertained each other. Good storytelling hooks us in from the beginning, and stimulates an emotional response to the characters, situation and outcome. Is storytelling critical to sales and marketing tactics today? If yes, how does it fit into the buyer’s journey? If no, why not? And what are the elements of a good story? We’ll ask SAP’s Kirsten Boileau, Citrix’s Lindsey Boggs and The Zahnd Team’s Georgia Huntley for their take on Storytelling for Marketing and Sales Success: Fact or Fiction?