Business
In this episode of E-coffee with Experts, our host Austin Willman talks with Josh Curcio, Chief Revenue Officer & Partner at protocol 80, Inc., and breaks down how revenue operations, AI tools, and intelligent content strategy can turn a CRM into a true lead generation and deal acceleration engine.
We talk about:
- How to build ICP-driven lead scoring models
- Using buyer intent and data enrichment to identify ready-to-buy prospects
- Sales and marketing alignment without endless meetings
- AI-powered note-taking and CRM automation
- How to increase sales velocity in long manufacturing cycles
- Why niche content beats generic SEO every time
Josh shares how his team leverages tools like HubSpot, AI workflows, and structured playbooks to help manufacturers move from reactive RFQs to proactive pipeline generation.
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In this episode, we discuss:
00:00 - 02:15: Helping Manufacturers Get More Leads with RevOps
02:15 - 04:30: Stop Using Your CRM Like a Spreadsheet
04:30 - 07:10: Lead Scoring and Finding Buyers Early
07:10 - 09:20: Why Niching Down Wins More Deals
09:20 - 12:05: Content That Signals Buyer Intent
12:05 - 14:30: Where AI Actually Helps Marketing Teams
14:30 - 16:45: AI Search, AEO, and Getting More Clicks
16:45 - 19:30: Fixing CRM Adoption with AI Tools
19:30 - 22:10: How to Speed Up Long Sales Cycles
22:10 - 25:00: Content for Junior vs Senior Decision Makers
25:00 - 27:20: Where Sales Content Should Live
27:20 - 29:40: Sales and Marketing Alignment Without Meetings
29:40 - 32:10: Onboarding and Training New Sales Reps
32:10 - 34:03: Scaling Business Development the Right Way
Connect with Josh Curcio
https://www.linkedin.com/in/joshuacurcio/
http://protocol80.com/
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