Sometimes marketing is like 'herding sheep', so here's the single most important trick in marketing to bring order and predictability to your lead generation.The S of my SMART Marketing framework, is probably the most overlooked, yet important part for a successful marketing campaign, on or off line.This podcast explains why & makes it easier to identify your ideal client & give them what THEY want, which in turn increases sales.https://www.AchieveSuccess.co.uk/SMART