Business
In this episode of E-Coffee with Experts, Kate Shaw, VP of Digital Strategy at Adogy, breaks down how combining PR and SEO can transform your brand from invisible to irresistible. Whether you're trying to rank on Google, build media authority, or earn trust with your audience, this conversation is packed with actionable takeaways.
Kate shares her journey from leading a digital agency to launching a nonprofit, all while running a real estate business and raising three kids. She reveals her proven media pitching framework, the one credibility mistake most brands make, and how to build backlinks that actually move the needle.
We also dive into niche positioning, why your SEO strategy might be failing, and how to stand out in a saturated digital landscape.
Perfect for founders, SEO marketers, brand strategists, and growth-focused leaders who want to stay ahead in 2025.
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In this episode, we discuss:
00:00 - 01:20: Introduction
01:20 - 02:23: How her nonprofit got started
02:23 - 03:29: Why credibility matters for SEO and branding
03:29 - 04:48: Hard truths about starting a nonprofit
04:48 - 06:03: PR vs SEO? Why you need both
06:03 - 06:54: How to pitch journalists and get noticed
06:54 - 07:12: The “why now, why you” pitch formula
07:12 - 08:34: Most brands get this positioning strategy wrong
08:34 - 10:01: Use your happy customers to refine your USP
10:01 - 11:58: Common media mistakes brands still make
11:58 - 13:32: Her favorite clients and what makes them great
13:32 - 14:30: Balancing entrepreneurship with family life
14:30 - 15:41: Final Thoughts
CONNECT WITH KATE SHAW
https://www.linkedin.com/in/kate-shaw-a8a20610a/
https://www.adogy.com/services/
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