Stop ignoring this piece of your demand gen engine
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Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
B2B Growth
Business
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?