Business
In this episode, Alex Milshtein, Head of Organic Growth at AutoDS, breaks down what SEO actually looks like in the AI era, and why old-school SEO strategies just aren’t enough anymore.
We talk about why chasing rankings and traffic is becoming less important, and why brands now need to focus on authority, visibility, and being mentioned across the internet. Alex shares how AutoDS rebuilt its SEO strategy by connecting content, YouTube, PR, product, and growth teams instead of keeping everything siloed.
He also explains his “second-wave backlink” strategy for earning powerful backlinks naturally, why digital PR is massively underrated right now, and why long-tail educational content is winning in AI search.
If you’re a founder, marketer, SEO, or growth leader trying to figure out where search is heading next, this episode is full of practical ideas you can actually apply.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 03:20: Fixing a Broken SEO Structure
03:20 - 05:40: Why SEO Cannot Work in Silos
05:40 - 07:10: Using Content to Build Trust
07:10 - 08:30: The 12-Hour YouTube Education Strategy
08:30 - 10:00: Why Consistent Messaging Matters in AI Search
10:00 - 12:00: AEO and “Answer First” Content
12:00 - 13:40: Education Content vs Comparison Content
13:40 - 15:20: “Be the Citation or Appear in It”
15:20 - 17:00: Building Downstream Content Paths
17:00 - 18:40: Internal Linking and SEO Structure
18:40 - 21:00: The Second-Wave Backlink Strategy
21:00 - 23:00: Getting High Authority Backlinks Naturally
23:00 - 25:00: Why Digital PR Is Underrated
25:00 - 27:00: Finding Winning Content Ideas
27:00 - 29:00: Cross-Team SEO Brainstorming
29:00 - 31:20: SEO Advice for 2026
31:20 - 33:10: Why Long-Tail Keywords Win
33:10 - 35:30: The Viral “Editor’s Cut” Campaign
35:30 - 38:00: Why Unique Brands Stand Out
38:00 - 40:30: Final Thoughts
Connect with Alex Milshtein
https://www.linkedin.com/in/alex-milshtein-20836061/
https://www.autods.com/
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