Business
From selling his girlfriend’s jewellery on an online marketplace, to Chief Marketing Officer at Booktopia, Steffen Daleng has had experience in multiple roles and countries. With an original budget of $10 a day, tune in to hear Steffen share the Booktopia story, along with his personal career insights and the importance of putting the customer first.In this episode, we discuss:- The differences in marketing approaches between countries- How COVID-19 impacted the online book sector- The evolution of Steffen’s own marketing mix strategy- The mix of Acquisition vs. Retention- Setting the right expectations and delivering on them- Personalization in an extensively changing legislative landscape, and an increasing consumer awareness of how their data is being managed- Customer service channels at Booktopia- The size and structure of Booktopia’s marketing teamThree Quick Questions:- A business book you recommend? – The Personal MBA by Josh Kaufman- Person to follow on social media or digital media? – Mark Ritson and Professor Galloway- One on one dinner with a living person? – My mum, I haven’t seen her for a while!To find out more, follow Steffen on LinkedIn or check out Booktopia.com.au