Starting a Small Business Without Losing Your Shirt

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Jony Podcast

Business


Welcome to The Deep Dive. Today we’re breaking down what it really takes to start a small business—not the hype, not the fear, but the facts. You sent us a massive stack of material, from inspiring success stories to terrifying failure rates, and our goal is simple: cut through the noise and get to what actually matters if you want to make your dream financially real.


Whether you’re exploring a bizop, browsing opportunities on bizop.org, planning to buy a small business, or preparing to sell a small business, this episode is your reality check. We’re talking about freedom, control, and the truth behind being your own boss because it’s not just about having an idea, it’s about building something that can survive.


We dive into the pros, the risks, and the financial readiness checklist that most people skip. If you’re serious about entrepreneurship, this is the deep dive that will stress-test your plans and help you move forward with clarity and confidence.