Business
In our modern world, it’s easier than ever to release music. Because all you need is a computer and to get a little bit creative, adopt a program (or allow yourself to be creative), you can release a track to Spotify, and theoretically reach listeners all over the world. However, the difficulty is that so can everybody else.
Every single day, thousands of artists release new tracks on Spotify. While this is a wonderful thing for the globalization of music and everyone who loves music, it creates a massive problem for independent artists, especially in how you can ensure your song doesn’t get lost in a sea of new releases without a helpful resource to guide you.
And that’s where smart promotion comes in.
The reality of Spotify’s crowded stage
The reality is, as a result of housing over 100 million songs in it’s library, Spotify is a crowded space. Even if your track is fantastic, there is a higher chance that someone will stumble upon your song than the chances of Spotify putting it in front of them randomly. The reality is that, on platforms like this, talent will not get you exposure.
This is why many upcoming artists look for ways to give their tracks a head start.
Why numbers still matter
Let’s be real—people judge music based on its sounds and the numbers that come with it.
Let’s say you are checking out two new artists:
One song has 50 plays, and the other has 5,000 plays.
Which one are you more likely to click on? Most would say the second because, for most people, bigger numbers create a greater sense of credibility in music. This is not to say that the first song is a worse song; it just hasn’t had the opportunity for people to listen yet.
What the experts say
Promotion can sound grimy or dirty when we talk about music, but really it is part of the business. The big record labels are spending lots of money in promotion, even before songs hit the charts. Most independent artists don't have that kind of money.
This is why there are more accessible promotion services.
“ Quote by Stephan Tsherakov, Chief Marketing Officer at Top4Smm
Tsherakov explains that buying plays isn't just a change to show success, it is a change to be more visible. He says, "Think about promotion like turning the lights on at your concert.
Building authentic growth
Now of course, promotion is only going to get you so far, numbers can only open that door, but what keeps the listener around is the quality of your music, and how you connect the listener to you. Here are some of the other things successful independent artists do, alongside the promotes:
1. Engage on social media – Share stories about your songs or behind-the-scenes of your music, and engage with your listeners.
2. Collaborate with other artists – Collaborating with others exposes you to new audiences that would have never discovered you otherwise, as a fan of another artist.
3. Be consistent – Waiting to release one track a year, making it hard to build any momentum, the more tracks you can release the better, whether it is just one or keeping a pace of release every month.
The bigger picture
Buying Spotify plays is one aspect of the whole. It gets you heard through the noise, but it’s no substitute for talent, creativity or hard work. Think of buying plays as an amplifier.
Final thoughts
In conclusion, the music business has changed. You no longer need a record label to distribute your songs to the world; however, you need to make sure people hear it. Smart, balanced promotion will be one of the quickest ways to make sure that happens. So when it comes to actually building your career on Spotify, don’t leave it up to just chance; use every tool to your advantage. Anything from organic growth to professional services like buying Spotify plays.