Society & Culture
Some say "showing up is half the battle," but to John Balkam, showing up is just the starting line. From pursuing his passion for sports, to starting a company, to publishing his first book,"3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing," John has pivoted and persevered by putting himself in the room and in the way of opportunity, and following up with the people he meets along the way. He opens up about his struggle with mental health and shares advice for taking life in stride and betting on yourself.