Business
With multiple days of programming planned at Capital Factory during SXSW, you can imagine the impact on the AFWERX team when the city of Austin understandably canceled large gatherings due to concerns surrounding the spread of COVID-19. Despite the sudden setback, the team quickly adapted and got to work on re-imagining Spark Collider into an 8-hour live-streamed event. With the event to begin in 48 hours, the AFWERX team with support from Capital Factory staff were able to create an event that attracted 5,000 virtual viewers- which was 4x the number of people expected to attend the actual in-person event. Learn how the event all came together from Capital Factory's Senior Programs Manager, Maryann Alspaugh, and AFWERX members Adam Welch and Tony Perez.