Business
This month we're looking at Social Selling, a new movement in the way business owners can generate leads, build customer relationships and ultimately drive sales online. Joining the show is Australia's Number 1 Social Seller Mark McInnes, who tell us how small businesses can use social media to connect with customers online, build relationships and ultimately drive more revenue. In this episode we cover: The basic principles of social selling and how it differs from traditional marketing or social media engagement Getting the right balance of social content to engage customers, without being too 'salesy' Connecting with leads online using helpful, interesting content Having better conversations through social media Best practice tips on building an effective social media presence that can increase your sales Using Social Sales to level the playing field with bigger competitors Learn More about Mark McInnes https://www.social4sales.com/ The Better Business Podcast is brought to you by Employsure, Australia's largest Workplace Relations consultancy, trusted by more than 20,000 small businesses. Find more helpful business resources on our blog.