Miscellaneous
This week I will be interview Dan Beltramo, CEO of Vizu. Vizu is a Brand Ad Measurement System; and uses Ad Catalyst, an online market research and opinion polling service. Ad Catalyst is a digital ad effectiveness measurement system that goes beyond counting "clicks" to measure how online ads impact viewer perceptions of key brand attributes.We will be talking about how to effectively measure a social media campaign's ROI (return on investment) without being solely dependent on a click thru rate.