When it comes to setting goals, the amount of effort we put in affects our outcome. However, psychological and neurochemical factors can keep us from achieving goals when gratification is far off. How do we overcome this? Listen to this snippet, and if you want to hear this full conversation, scroll back to episode 56.

Breaking Sales

SNIPPET: Why Process is More Important Than Goals

Behind the scenes with one of America’s leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.

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Breaking Sales