Business
Imagine going outside and avoiding drinking water because finding a restroom seems like a daunting task. Unfortunately, this is the predicament faced by a majority of women in India. Even when a restroom is available, the probability of finding a clean one is low. However, the issue is not only limited to unhygienic restrooms but also the lack of support for women with arthritis or pregnant women who face difficulty in sitting and getting up due to the absence of railings. It is these overlooked issues that led to the establishment of Sirona Hygiene- a startup that aims to solve women's problems from puberty to menopause. During an insightful interview with Rahul Nainwal, Deep Bajaj, the founder of Sirona Hygiene, shares unique and valuable perspective on women's hygiene and highlights the problems women are facing in the modern world. Below are the key takeaways on entrepreneurship and women’s hygiene ?Must have startup traits Having persistence is a critical trait that every startup should possess. It is essential to believe in your vision and see it through, even if it takes time. In addition to persistence, here are three more must-have things for a startup:Avoid analysis and paralysis as they can hinder progress and prevent you from taking action.Surround yourself with positive and supportive individuals while avoiding energy vampires who drain your energy and enthusiasm.Maintain a positive mindset, as it can help you overcome challenges and keep you motivated toward your goals.Period poverty: Beyond sanitary productsPeriod poverty affects women irrespective of their wealth. Lack of access to affordable and hygienic menstrual products causes significant distress. In rural areas, women not only lack period products but also basic undergarments. This lack of resources and education perpetuates period poverty. Urban and Rural: Sustainable period products for allAs women's lifestyles evolve, so should period products. Educating women about their choices is crucial. Menstrual cups are especially valuable in rural areas, as they are cost-effective and long-lasting. Ultimately, allowing women to choose the products that work best for them is key to breaking down period poverty barriers.Education can lead to solutions Through discussions and dialogue, we have discovered solutions to problems such as periods & hygiene. Hence, I strongly believe that education on these matters is crucial to find solutions for many such issues.”