Business
In 2025, the decision between an SEO company and AI tools will depend on your business goals. SEO companies also develop custom strategies that focus on local traffic or industry specific market segments that need to align with goals (e.g. boosting e-commerce conversion). AI software, such as Semrush, is great for keyword research but not for extensive planning. For instance, Nurotech creates custom campaigns for sustainability and growth. Agencies fit businesses who are looking for holistic strategies, whereas AI tools fit those whose requirements are task-based. When you align your SEO strategy with the right goals _ such as brand visibility or sales _ you can make a big difference and enable sustainable growth in the context of the increasingly competitive digital world.