Shon Tillman: The Three Things Every Agency Owner Should Fear
Business
There's no such thing as maintaining in business, you're either growing or dying slowly. That's the mindset Shon Tillman built True Digital Marketing on, ever since founding it in 2017 weeks after Hurricane Harvey hit Houston. Years of sales experience at Hearst Media and Yellow Pages taught him what not to do push software instead of service.
In this conversation with Ranmay, Shon Tillman, Co-Founder at True Digital Marketing, talks about why he built the agency to function like a client's own marketing department "down the hall," why not every prospect deserves a yes, and how he and his business partner Melinda balance sales and operations without the usual friction.
He also opens up about an identity crisis he went through trying to be "everything to everybody" as a salesperson, and why letting go of that made him better at earning real trust. The conversation closes with a quick rapid-fire round covering his latest Google search, his Friday evening spots, and his celebrity crush of the week.
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In this episode, we discuss:
00:00 - 01:24: Introduction
01:24 - 05:00: Sean's journey from Hearst Media and Yellow Pages to founding the agency
05:00 - 08:15: The marketing department down the hall philosophy
08:15 - 10:58: Knowing when to say no to a client
10:58 - 14:24: Inside the partnership with co-founder Melinda
14:24 - 15:45: Staying disciplined about prospecting
15:45 - 19:55: Why comfort is the biggest threat to agency growth
19:55 - 24:09: Advice for founders on trust and objection handling
24:09 - 25:27: Closing thoughts
Connect with Shon Tillman
https://www.linkedin.com/in/shon-tillman-ba4bb449
truedigitalmktg.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

