Shimo: Why MINT+ will be a Game Changer for DMOs

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DMOU: Destination Marketing Organization University

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Regardless of what it's been called over the past century, the platform for DMO professionals to exchange data on meetings, conventions and events has constantly evolved from paper-based to digital to cloud. Christine "Shimo" Shimasaki joins DMOU to share the exciting upgrades being made to MINT+ through a collaboration between Destinations International and Simpleview. From cleaning up frustratingly inaccurate data to creating a more robust category search function to target specific industries, this new iteration is pretty powerful. And, Shimo shares a sneak peak into what MINT+ hopes to roll out later this year. Cool stuff.