Instead of shutting his business down and starting over when he realized that something needed to change for him, Mark Butler created a complementary business with a different business model–one that was designed for maintenance. Key Takeaways: - How Mark makes two very different business models work under one roof - Why his team is always empowered to tell him no - How side projects sustain his creativity and generate new opportunities for the business - Why every entrepreneur needs to ask themselves what they really want to be when they grow up