Technology
What does MSP growth look like across three continents? In this episode Harrison sits down with Margarita Sertaridi, Partner Account Executive at Lansweeper covering Eastern Europe and South EMEA. Margarita helps MSPs win larger deals, build stronger partnerships, and find new revenue streams across some of the most competitive markets in the world. She brings a ground level view of how MSPs operate globally and what separates the ones that scale from the ones that stall.
In this conversation they dig into why the best MSPs keep a tight tech stack instead of chasing every new tool, how buying behavior shifts from region to region, and why total network visibility is the foundation your managed services business needs before anything else. You will also hear the real difference between growth and scalability, two things most MSP owners treat the same but that actually require completely different moves.
They also get into the rise of IoT, shadow AI, and what NIS2 and DORA mean for MSPs who want to get ahead of the next wave of compliance demand. Margarita shares real numbers from her partners and breaks down the simple strategy that has MSPs growing 30% year over year.
If you are an MSP owner who wants to understand your clients better, tighten your service stack, and find your next growth lever this one is worth your full attention.
Links mentioned in this video are below. Connect with Margarita on LinkedIn or through the Lansweeper website.
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