Business
Shamini Rajerethnam is CEO of skincare brand Rationale. Originally joining the business in 2011 as the Marketing and Digital Coordinator, she made her way up the ladder through various positions to end up finally sitting in the CEO’s chair. Having worked in so many positions within Rationale, she has gained a truly unique insight into the business, that not many other CEOs could say they share within their own organisations. And as she says, it is one of her greatest strengths as a leader.Get all the links mentioned in the episode here: bit.ly/235-ShaminiRajarethnamSKIP THROUGH THE EPISODE:(00:04) - Welcome to Uncommon(00:23) - Guest introduction(00:31) - Honorary Greek status(02:41) - Singapore: last visit & childhood(05:18) - From Singapore to Australia: culture shock(10:57) - Principles from her parents(17:08) - Highs and lows from her early career(20:27) - Golden principles from climbing the Rationale ladder(27:21) - Rationale: going B2B to D2C(34:01) - Skincare chat(36:58) - Rationale’s strength (39:52) - What stays the same in skincare(41:50) - Skincare: functional and aspirational?(44:01) - The future of Rationale post-Shamini & Richard(49:24) - Tips for balance: children & business(53:59) - Lessons from Athan(57:04) - Morning & evening routine(57:50) - Show recommendations(59:39) - Best purchase under $200