Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing.  When, how and why they use both for Kurtis Eyewear marketing efforts.   Inbound marketing defined - Outbound Marketing defined - Facebook, Youtube and Adwords Marketing - Content creation and how it works - Creating articles - Interruption Marketing - Permission Based Marketing - Effective Marketing -   Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”.  In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver to market.  Kurtis and Jon share their journey from Concept to Market with Kurtis Eyewear via their weekly podcast found at www.SurfGogglesChronicles.com and via itunes search SGC.