Oh my goodness, friends. This is night one of Launch House in Atlanta, the biggest event OneDay has ever put on. There are 150 founders, incredible mentors, and both OneDay founders in one room. I recorded this at midnight, and then again at 7 a.m. once my brain caught up with my heart.

In this episode:

• What an ICP (ideal customer profile) is, and why your niche can be as small as 10,000 people
• The water bottle sales challenge: teams raced to sell 15 water bottles for at least $100
• How my team added coping-skill stickers, walked up to strangers with confidence, and raised $79
• How other teams brought in $700, $900, even $1,000+ with B2B pitches, app advertising spots, and coaching bundles
• My 7 a.m. aha: the winning teams did exactly what OneDay teaches. They built an ICP, did customer discovery, and asked what people would pay, instead of anchoring low like we did.
• A thought-provoking conversation with mentor Helen Murphy about whether every founder needs to be the "outside the box" thinker, or whether that's what the right partner is for

The big takeaway:

Ask what the maximum value is that you can provide, and then price for it. Fail fast, fail forward.

Huge gratitude to the OneDay team, Ranbir, Helen, Manish, and every founder in that room. I'll be back tonight with day two!

I invite you to:

• ⭐ Leave a rating or review if this episode sparked something for you
• Share it with a founder mama who's building with big dreams in her heart
• Follow along so you don't miss day two of Launch House

Disclaimer: What I share here is my personal journey, reflections, and takeaways. Lessons from OneDay MBA classes and community events are my own interpretation and aren't a substitute for being in the program. Think of this podcast as my unfiltered notebook, shared in hopes it sparks ideas and encouragement for your own business path.

Mama. Business. Alive. Unfiltered. Unedited. Just one day at a time.