Education
This episode is me processing in real-time the biggest pricing mindset shifts I've had since starting my business rebuild. We're talking about the wine exercise that proved we choose based on price psychology alone, the Ferrari reality that scarcity creates luxury, and why my fear of pricing (both too high AND too low) has been sabotaging Calm & Colorful.
Len taught us the Van Westendorp Price Sensitivity Method - a 50-year-old framework that uses just four simple questions to find your optimal price point. No more guessing, no more pricing from fear, no more copying competitors.
But here's the real breakthrough: I finally understand that underpricing isn't humble or generous - it's actually telling your customers that your work isn't valuable. And that hit me hard.
If you've been struggling with pricing your services, afraid to charge what you're worth, or stuck in that impossible middle of not wanting to price people out but also not wanting to undervalue your work - this episode is for you.
I'm sharing my exact action plan for implementing this method, the "money leaks" that eat your profits, and why this one workshop might change everything about how I price Calm & Colorful 2.0.
Next episode: I'm sharing my actual survey results and what happens when I test these new price points in the real world.
Key Takeaways:
- Your price tells a story about your product quality before customers even try it
- The Van Westendorp method: 4 questions that find your optimal price point
- Why pricing from fear (both directions) sabotages your business
- The hidden costs that eat your profit margins
Resources mentioned: Van Westendorp survey templates, Survey Monkey, pricing analysis tools
This podcast documents my real-time journey through the One Day MBA program as I rebuild my business from the inside out. Unfiltered, unedited, one breakthrough at a time.
Explore more about Calm & Colorful: www.calmandcolorful.com