SEO is Dead, Long Live SEO! - Winning at SEO in the Age of AI with Ann Smarty - PhraSEOlogy + AI Episode 6

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PhraSEOlogy+AI

Business


Welcome to Episode 6 of The PhraSEOlogy + AI Show! In this riveting episode, your host, Filipe Santos, sits down with the prominent digital marketing strategist and SEO expert, Ann Smarty. Together, they navigate the turbulent waters of the AI revolution in SEO, exploring the impact of declining Google traffic on publishers and e-commerce businesses and the shifting strategies required to stay afloat.


Ann shares her insightful perspective on how the gradual adoption of AI is reshaping the marketing landscape and what we can expect in the coming months. From the potential upheaval brought on by Google's new search-generated experiences (SGE) to the rising influence of visual AI tools on platforms like TikTok, we delve deep into the evolving dynamics of SEO.


Amidst discussing the practical applications of AI tools like Gemini and their role in content creation, Filipe and Ann underscore the importance of continuous learning and agility in digital marketing. They also caution about potential pitfalls, including deepfakes and quality issues in AI-generated content.


Join us as we explore these crucial topics and more, helping you gear up for the future of SEO in an AI-driven world. Stay tuned to the end for key takeaways and actionable insights that will make you rethink your approach to search engine optimization.


Find more information About Ann Smarty

https://www.linkedin.com/in/annsmarty/

https://twitter.com/seosmarty https://www.instagram.com/smartymarketing/


Filipe Santos has been a digital marketing professional for over 20 years, mastering the art of Search Engine Optimization (SEO) for a diverse range of clients, including startups and global Fortune 500 companies. Alongside his co-host Miguel Santos, Filipe demystifies the evolving landscape of SEO on their show "Phraseology + AI." With a focus on leveraging AI to gain a competitive edge in search engine rankings, Filipe collaborates with industry expert Anne Smarty to guide businesses through the complexities of modern SEO strategies. Get ready to propel your SEO into the future with their expert insights, tips, and tools.


Chapters

0:00 Decoding the Future of Search and Unlocking Opportunities

0:20 Podcast Opening

0:41 Ann Smarty - SEO Expert, Founder, Digital Marketing Professional

3:44 Section One - The Impact of Artificial Intelligence on SEO

3:54 How Will AI Evolve and Layer into Search Results?

6:44 Google Algorithms and their Changes in Today's AI Result Sets

14:59 SGE (AI Overviews) and Search Engine Response Quality Across Bing, Google, etc.

19:13 Understanding AI-Driven Algorithms; How Do We Focus SEO Strategies to Win?

23:02 Section Two - Strategies for SEO Success in the AI Landscape

23:13 Actionable Tips to Adapt SEO Strategy to Beat Competitors and Ramped up Technologies

26:49 Role of Structured Data and Markup for Matching Intent and Visibility in Changing Searches

29:23 Pro-Tip for Small Businesses

32:02 Significance of Conversational Search, NLPs, Virtual Assistants; and How to Use them for Businesses

37:06 Section Three - Anticipating the Future of Search Engine Optimization (SEO)

37:34 Trends in AI and SEO

40:06 An Aside on AI Development Speed for Images, Audio, and Video versus Text

42:18 Deepfake Awareness, Detection and Prevention

46:15 Consequences of Receiving Less Traffic From Google Search Results (SEO Quagmire)

46:44 Connecting with Ann Smarty

47:45 Outro


Equipment for Podcast

Main Stand Mic: Zoom H4n Pro - https://amzn.to/446Qhxw | Zoom H6essential - https://amzn.to/3W3iQKk

Wired Lavalier Microphone: Movo Wired Lavalier Mic - https://amzn.to/4aHgc17

Wireless Lavalier Microphones: Hollyland Wireless Lavalier Mic - https://amzn.to/3Ub5OIb | Cilate Dual Mic System - https://amzn.to/3W8Cp3V | Biliwal Dual Mic System - https://amzn.to/49RgEIV

Flexible Lightweight Tripod: Pedco Ultrapod III - https://amzn.to/3Jr4FHl

HD Webcam: Logitech MX Brio Ultra HD Webcam - https://amzn.to/3JsQqBP | Logitech Brio 4K - https://amzn.to/3Q6Ih9R |

Recording Booth: Aokeo Booth - https://amzn.to/3WbRZvB

Webcam Stand: JCWINY Stand - https://amzn.to/3Jr38B5

Phone / Tablet Stand: Hasinart Floor Stand - https://amzn.to/3xIHKVB

Background LED Lights: Govee Lights - https://amzn.to/3Jr8mwD

Background Accent Lighting: Neon Bat and Moon Sign - https://amzn.to/3vSU3hw

LED Video Lights: Neewer Dual LED Lights and Stand - https://amzn.to/3w1eGYI

Floor Background Lights: Bosceos - https://amzn.to/3WacPvy

XLR Microphone Cable: Amazon 6 ft cable - https://amzn.to/49JWVej | Nanyi Male to Male 1.6 ft cable - https://amzn.to/3Q8jnXy

Air Duster / Vacuum: Opinta Dual Duster / Vacuum - https://amzn.to/4b2Yhlp


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