Business
Writing for the web requires a different approach when compared to writing for print. Here are some SEO copywriting tips to help you write better web copy that helps you rank better within the search engines. Web copy is short and directly to the point with fewer words. Ideas are expressed in shorter paragraphs and shorter sentences. The big difference is in the use of keywords which are typically used as a central theme in the body of the copy, in the page headline and in the use of hyperlinks. The idea is that targeted keyword phrases are mixed into the marketing text for search engines to notice important phrases. 1. Keywords The main keyword phrase should be used up at least 3 times. Once in the headline, once in the first paragraph and once in the anchor text that will be hyperlinked to another relevant page on your site. […] The post 12 SEO Copywriting Tips That Yield Immediate Results – Podcast #2 appeared first on Roja Interactive.