Business
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. That’s an enormous amount of people engaging in manual processes instead of automation. […] The post SearchChat Podcast: Can You Do Personalization Without MarTech? Would You Want To? appeared first on SoloSegment.