A presentation on the 2012 peer-reviewed article by lecturer Liam Lenten, which appeared recently in the journal Applied Economics Letters, entitled: “The Underdog Should Always Fire the First Salvo against Brazil”, which tests the old myth in football that it is unwise for an opposition team to score early in any game against the almighty Brazilians. Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.

Sports Economics

Scoring Early Against Brazil

The aim of this subject is to identify the constraints and opportunities that will affect the ability of sports to survive in an increasingly competitive, global marketplace. Particular emphasis will be placed on examinations of both North American and European professional sports, as well as indigenous games, such as Australian Rules football. Topics covered will include: labour markets in various sports, including the effectiveness of regulations such as player drafts and salary caps; the ways in which sports have coped with recent substantial increases in revenue and costs; the identification of the market for particular sports and the extent of competition within those markets; and the extent to which the commercialisation of sport is inconsistent with the traditions and cultures of individual sports.

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Sports Economics