Sarah Potenza: How WWOOF Did Ecotourism Long Before it was Cool

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WWOOF’s model for cultural exchange on organic farms connects people from all over the world through shared values of good food, sustainability and community. WWOOF was doing ecotourism before that term had even been invented! Tune in to hear about how WWOOFing works, how it's changed since the 1970s, and how it has led many people to organic farming (and showed a few that the farming life wasn't for them - and that's a good thing to know).