What does technical SEO actually look like when you're dealing with millions of URLs, multiple languages, and a whole engineering team?

Samantha Torres, Senior Manager of Technical SEO at Pipedrive, better known as the SEO Mermaid, joins the show to share what she’s learned from more than a decade in SEO, both agency-side and in-house. She’s worked on some seriously complex migrations, including a 64-million-URL, 200-language migration for a Fortune 50 company.

We get into the practical side of technical SEO: how to write tickets engineers will actually prioritize, what needs to happen before a major domain migration, and where SEO workflows start to fall apart as your data grows beyond what a spreadsheet can handle.

Sam also shares her take on the next wave of search, from AI visibility and LLM citations to GEO and AEO. We talk about why measuring AI visibility isn’t as straightforward as traditional search analytics, how to think about digital PR and brand mentions, and where platforms like G2, Reddit, and YouTube fit into the picture.

If you're working in enterprise SEO, navigating the shift toward AI-powered search, or simply trying to build SEO processes that can scale, this episode is full of practical ideas, frameworks, and lessons you can take back to your team.

Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings

In this episode, we discuss:

00:00 - 01:21: Introduction

01:21 - 03:02: From Front-End Developer to SEO

03:02 - 05:08: Agency Side vs In-House SEO

05:08 - 06:32: Writing Tickets That Get Prioritized

06:32 - 09:33: The 180-Domain, 5.4M URL Migration

09:33 - 10:01: The Biggest Migration: 64M URLs, 200 Languages

10:01 - 11:58: When Spreadsheets Break: BigQuery & Looker

11:58 - 14:24: Measuring AI & LLM Visibility

14:24 - 16:17: Deciding Which AI Features Deserve Their Own SEO

16:17 - 18:23: Scaling Discoverability Across Platforms

18:23 - 19:31: Prioritizing Off-Page Signals & Digital PR

19:31 - 20:11: What's Next for Sam Torres

20:11 - 20:37: Rapid Fire Round

20:37 - 21:51: Closing Thoughts

 Connect with Samantha Torres

 https://www.linkedin.com/in/samantha-torres-seo/

 pipedrive.com

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./