{#21 in a series of the 25 Most Useful Sales Stories, from Sell with a Story} Every salesperson worth their salt does their best to get in front of the ultimate decision-maker. But we all know that’s not always possible. Usually, that’s because the decision is being made too far up the hierarchy for the [read more] The post Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch appeared first on Paul Smith | Cincinnati, Ohio.

Sell with a Story Podcast

Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

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Sell with a Story Podcast