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It's a sales funnel, Friday. January 10th episode 15. I will stop numbering these episodes, because I'm starting to do segments like this. Mondays will be MLM Monday. The most misunderstood business model in the universe. Rather than confusing the hell out of everybody with numbers, because this is Episode One of sales funnel Friday, but episode 15 in the bigger scheme of things. So let's just do away with the numbers and I'll just keep the numbering in the name my file, whatever the episode is, so I could keep track of where I'm at. I could celebrate milestone-episodes like episode 50 or 100, do some celebrations and giveaways, fancy stuff like that, but you guys don't need to know what episode I'm releasing unless it's a milestone. This is sales funnel Friday. And why is a sales funnel important? I've been talking about a lot of resources, and you probably think what the hell is with all these resources. You got your WordPress website, now you've got email database systems, you have plugins, you've got Search Engine Optimization. Now I have to do a funnel? What is that all about? If you listen to my website or funnel episode you will have heard that I said both are important, and I'm wearing my diehard Funnel Hackers shirt because I love funnels. I say that both are important, and I still stand by that. The funnel is so cool because it just sits on top of your foundation, and you can, depending on your offer, you can send your potential customer to a different page on your site, and they will experience a different sequence of events. Depending on what the user clicks on, the next page will lead your consumer through the ideal experience. Just like having a personalized sales person sitting at the end of an aisle at a grocery store, and guiding you through that grocery store to where all the items in that store are. That is the important of the sales funnel. Speaking of offers, if you read right to the end, I have a very special offer for you at the end of this episode. Sneak peak, head over to buildyourarmy.com/funnel. I'll go into further detail at the end of this episode, but if you email me your purchase receipt, email nelson @build your army dot com, I will stack on top of that personal training at a 14 day free trial to a very particular type of sales funnel system that I use. And if you go to buildyourarmy.com, you will see it in action. It is called ClickFunnels and it's awesome. I've used leadpages before which is an awesome system as well. I was a big fan of them. I really like their tutorials and their marketing. But what I found different about this sales funnel was you would select the type of funnel that you would like to create and it'll put the suggested pages in order for you, and you just edit each page in sequence. Whereas, with leadpages, you would have to plan the sequence yourself and connect them so you would have to go to page 2, and to get the code from page 2 and place it on page one. And say, Once this button is hit send it to page 2, but with ClickFunnels, I found that they did that for you and you can adjust the order, you could change sequences. They had some cool language set up for you already that you could use and borrow very cool images. The price point was pretty much the same. And the reason I am doing sales funnel Fridays as its own little segment, as a subdivision of the build your army podcast, where you automatically stack numerous sources of income. We are building your army against your alarm clock, or trading time for money businesses that you dislike or your corporate gig that you hate. The reason I'm stacking this episode series on top of build your army is because it's related and you could probably do a whole podcast just about sales funnels and different tactics and theories and things like that. So we were... Rather than bog you down with all the different things. All Friday episodes will be a sales funnel episode. Sales funnels are so cool because it's a sales l...