Business
Airbnb faced one really big challenge early on: establishing trust with consumers. How do you know the house you're renting is real? How can you be sure the host of the house you're staying in isn't going to be weird? While Airbnb largely tackled this through marketing and messaging, they also brought in a seasoned veteran to build a culture centered on trust. Rob Chestnut is the Chief Ethics Officer at Airbnb. He brings a profound array of experience, ranging from his time as an attorney and to working at Ebay. At Ebay, he was the guy who help establish the rules of what you could and couldn't sell (and we talk about that as well!). Not to mention he also has advised for Upwork and Uber. In this interview, we talk through why corporate ethics is so important, how it shapes culture, and even how internal culture helps the external positioning of a company. Rob is the expert on corporate ethics—he's literally written the book on the topic called Intentional Integrity. We even dig into one of Rob's signature programs he's created for building and growing a culture of integrity. Listen in and then grab a copy of Rob's book for yourself at intentionalintegrity.com.