Some fragrances are worn. Others are remembered.

What does it take to create a fragrance that carries a story, preserves heritage, and evokes emotion?

In this captivating conversation, Rashi Khanna sits down with Siddharth Chaudhari, Founder of Sèlura, to explore his journey into the timeless world of natural perfumery and the centuries-old fragrance heritage of Kannauj, India’s fragrance capital.

From the art of crafting natural scents to the patience behind traditional perfumery, Siddharth shares why preserving this remarkable legacy matters—and how he is bringing it into a contemporary world through Sèlura.

 Heritage. Craftsmanship. Emotion. Scent.

https://www.instagram.com/selurafragrances?igsi=M2gxZWZxcno3amNs

Siddharth Chaudhari

Founder-Selura Fragrances

9990668118

www.selura.in

If you've ever wondered why a fragrance can instantly transport you to a memory, a person, or a place, this conversation is for you.

Watch the full conversation with Siddharth Chaudhari and Rashi Khanna.