S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing

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Influence Global Podcast

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In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE