S1E8: E8: How to Dominate Seasonal Content

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School of Ecommerce | Market Updates | Ecommerce Tips Podcast

Business


Something we don't see enough from new online brands, is SEASONAL content. If your sales are low right now through the winter months, there could be a clear reason why - you're not creating seasonal content. Part of why people engage so well with seasonal content is because it's relatable to whatever time of year it is.If you're trying to promote shorts & t-shirts when it's raining and cold outside in December, there's a high chance people aren't going to engage with it. On the other hand if you're promoting coats, jumpers, loungewear, and your setting is warm & cosy with copy tailored towards being winter - there's a higher chance you're going to notice a difference in conversions and sales. You get the idea, we dive deeper into this topic and provide some actionable steps for you to take to dramatically improve your content in this episode. Plug in and get ready to crush your 2020 campaigns! --------- Interested in building your own online store? Struggling to launch or scale your sales? Register for our weekly live ecommerce training every monday @ 7:30pm GMT here: https://www.mybusinesspals.com Find out how we've helped over 500 people launch and scale their online stores and see some results to back it up. In the meantime, check us on Insta for more: https://www.instagram.com/mybusinesspal