Business
In today's episode, we take a slightly different approach as guest hosts Bradley Morley and Greg Nicholls, Founders of GEBE MEDIA take over the show to talk about the importance of creating GOOD Content as an eCommerce brand and how it impacts the business in many ways. As an agency that focuses on creating killer content for their clients to help them grow online, they found it be an important topic to share with our audience with providing some actionable steps to improving your content even if your budget is a shoe string. The better the content, the better the growth, engagement, conversions and sales. They've also provided some of the apps they recommend using as a startup for improving content if on a low budget below (as referenced in the episode): Adobe Creative Cloud Package - roughly $27 p/m (get Photoshop, Illustrator, Premiere Pro, Lightroom & more). YouTube is full of tutorials! MotionArray (roughly $25 p/m - perfect if learning to use the above tools) Canva/Snappa: Highly recommend, both provide you with tons of templates to use for creative inspiration and provide multiple features. DesignLab: Great mobile app, I use a lot when on the move for my personal feed (£5 p/m) Inshot: Great for quick edits on videos (mobile app) Musecam/Lightroom/VSCO: great for editing images and making more Instagrammable! Grids: Great for creating a unique aesthetic for your feed. Splits one image into multiple banner images. Adobe Rush: Another good mobile app with editing options and allows to share directly to social apps Preview: Great for organising your IG feed aesthetic before publishing content Later: Schedule out content to keep consistency Splice: Great for video edits We hope you enjoy it. On the other hand if you would like to outsource your creative/content to focus on other areas of your business, feel free to get in touch with the guys for a free consultation by emailing: enquiries@gebemedia.com Make sure to like, comment and subscribe to our weekly show for updates on new releases and be sure to let us know any feedback below! If you've got any questions you want to go through with the guys surrounding Content, drop them below as they're up for discussion. Until then, catch you next week for another episode!