S01E07 - Leading with content

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One Message Away

Business


Welcome to Episode 7 of the One Message Away from the Nail Your Positioning Podcast hosted by Andrej Persolja! In this episode, we're diving deep into the world of content strategies and identifying where many go wrong.


Join us as Andrej breaks down the five biggest reasons why content strategies fail and how you can avoid these pitfalls. From sticking to your strategy long enough to experimentation and consistency, Andrej offers valuable insights that can transform your approach to content creation.

We'll cover:

  • The importance of giving your strategy time to produce results.
  • How to ensure your content resonates with your target audience.
  • The value of experimentation and testing to find what truly works.
  • Maintaining consistency in your message and topics.
  • How to effectively promote your products within your content.


Andrej also shares real-world examples from his experience, including how he helped a growing AI company achieve remarkable results. You'll learn about the importance of short-form content for building leads and the role of middle and bottom funnel content in converting prospects into loyal customers.


Whether you're in B2B, B2C, or leading a founder-led movement, this episode provides actionable strategies to enhance your content game.


If you're ready to position yourself as an authority in your field, hit play and let's get started. Don't forget to like, subscribe, and click on all the links for exclusive bonus content and a chance to get your hands on the 90-day plan to position your company as a niche leader.


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Keywords

content strategy, thought leadership, authority building, AI company, leads, content challenges, strategy duration, client understanding, resonating content, content experimentation, content consistency, content promotion, LinkedIn content, top of funnel content, short form content, podcasts, long form videos, blogs, case studies, sales process, positioning problem, authority positioning, personal profiles, management exposure, content analysis, company page growth, lead engagement, personalized content, systematic approach, competitive advantage


Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.


Timestamps

00:00 "Mastering Content for Long-Term Success"

03:28 Experiment More with Content

09:15 Boost Leads with Short-Form Content

12:19 Positioning as Authority in Sales

15:56 Monthly Content Strategy & Feedback

18:05 Streamlining B2B Marketing Funnel

20:57 "Subscribe for Exclusive Content"