Business
In this episode of E-Coffee with Experts, our host Austin chats with Ryan White, Head of SEO Strategy at Glass Atlas, pulls back the curtain on what it really takes to align technical SEO with client KPIs.
From building roadmaps that stop the rot to using AI tools like Claude and Google NLP API for competitive analysis, Ryan shares tactical insights every SEO strategist, manager, and agency leader needs to hear.
We talk about the challenges of time tracking, managing resources across teams, and balancing priorities when chaos hits the roadmap. Ryan dives into how squads operate within Glass Atlas to keep technical, content, and digital PR teams aligned, and why buy-in from clients and developers is key to long-term success.
He also shares his experience prepping for his BrightonSEO talk, lessons from horror stories, and how to avoid making the same mistake twice.
If you’re struggling to get SEO tickets across the line or bridge the gap between your strategy and the client’s bottom line, this episode is your blueprint.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Introduction
00:35 - 02:00: What Ryan actually does at work
02:00 - 03:45: How he explains SEO to clients
03:45 - 05:10: Making tech SEO help the business
05:10 - 07:30: Using AI to work smarter
07:30 - 09:00: Automating reports to save time
09:00 - 11:00: Managing budgets and hours
11:00 - 12:30: Why time tracking matters
12:30 - 14:00: Learning time (PDP) explained
14:00 - 15:15: LLMs.txt – worth it or not?
15:15 - 16:40: When it’s time to hire someone
16:40 - 18:00: SEO plans that actually work
18:00 - 19:30: Getting clients and devs on board
19:30 - 21:00: Sneak peek at his SEO talk
21:00 - 22:30: How their SEO teams are set up
22:30 - 24:00: How often they talk to clients
24:00 - 25:00: Don’t forget to celebrate wins
25:00 - 26:30: Smarter link building tips
26:30 - 27:30: What’s next in digital PR
27:30 - 28:20: Handling info overload in SEO
28:20 - 28:31: Final Thoughts
Connect with Ryan White
https://www.linkedin.com/in/ryan-w-ba126138/
Subscribe to Digital Web Solutions
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.